Taking too long? Close loading screen.

Amazon PPC: Guide On How To Use & Setup Your Campaign

Posted on December 14, 2018January 4, 2019 by Ari

Introduction to Amazon PPC

Amazon dominates the e-commerce universe with more than 80% market share. This isn’t surprising we bet. If you have a

Why Advertising on Amazon?

If you are still wondering whether you should advertise on Amazon, here are some eye-popping stats about Amazon:

How Amazon Advertising Works

Amazon provides advertising options to both sellers and vendors, with different platforms and this can get really confusing at first

Types of Amazon PPC Ad formats

Let’s learn more about sponsored ads and other ad formats available to Sellers and Vendors on Amazon.

Sponsored Product Ads

Sponsored Product Ads are most widely used and possibly the most effective ad format out there on Amazon. As a

Sponsored Brand Ads

Shown on top of every search results page and offering a more visible format with heading and three ASINs that

Product Display Ads

Targeting your prospects by keywords while being the most effective method, has its limitations in terms of potential reach. That’s

Enhanced Brand Content (EBC)

Amazon Enhanced Brand Content is a premium feature available to brand registered sellers. This can be used to enhance your

How much does it cost to Advertise on Amazon?

Amazon ads are primarily charged on cost per click (CPC) basis. Therefore, you only pay when a customer on Amazon

How Amazon Calculates Cost Per Click(CPC)

Amazon charges a minimum $0.02 for a click. This is also referred to as floor price of CPC. However, Amazon

How are Amazon Ads Ranked

Ads on Amazon when qualified for an action, are calculated on the basis of your CPC bid and your ad

How to Control Your Amazon PPC Budget

Although there is no way to accurately forecast your Amazon PPC costs until you have actually run the ads and

How to Get Started with Amazon PPC?

How to Qualify As a Seller To Advertise Products

As a Seller on Amazon, you need to meet specific requirements to advertise your products on Amazon. Check if you

What Products Can be Advertised on Amazon

Considering that you meet all of the criteria above as a seller, following are the product categories that Amazon says

How to Setup Amazon Pay Per Click Campaigns?

Before we jump into setting up the campaigns, let’s look at this 15-step campaign setup strategy our Amazon Ads specialists

Setup Automatic Campaigns

If you are new to Amazon Advertising, setting up an Automatic Campaign is the easiest way to get started. This

Setup Manual Campaigns

Setting up manual campaigns requires an optimal campaign structure as it helps avoid duplication, clutter and even wastage of ad

Types of Keyword Match Types

Keyword match types basically define how your keyword will be matched with search queries of your prospects to show your

How to Optimize Amazon PPC Campaigns?

Amazon PPC campaigns need to regularly optimized for better results and lower ACoS. Here are some strategies:

How to Know Amazon PPC Campaigns Are Working?

Setting up and running Amazon PPC Ads is easy, most Amazon vendors can do it themselves or find an Amazon

What Is ACoS?

ACoS (Advertising Cost of Sales) is the most useful metric Amazon provides for Sellers like you running PPC Ads. You

What is a Good ACoS For Amazon PPC Campaigns?

Knowing what ACoS is good for your Amazon PPC campaigns is vital as you would know whether you are making

How to Reduce Amazon ACoS?

Now that you know what is ACoS and what should be the ideal ACoS for your Amazon PPC campaigns, let’s

Advertising Amazon Products on Facebook

As an Amazon Seller, advertising your products on Amazon is your best way to sell more products. However, Amazon advertising

Advantages of Advertising your Amazon Products on Facebook

Access To A Larger Target Audience Base

Disadvantages of Advertising your Amazon Product on Facebook

Advertising your Amazon product listings on Facebook can turn out to be disastrous unless planned and executed well. Here are

Facebook Ads Strategy for Amazon Products

Advertising on Facebook needs a completely different strategy than Amazon. This is because on Amazon you have customers looking to

Post navigation

How to Start Selling On Amazon – Ultimate Beginners GuideCashbackbase Review: Best Seller Trick To Boost Amazon Sales

Related Post

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *Comment Name * Email * Website

Amazon SEO & PPC Tool – Try 7 Days Free Trial

Recent Posts

Amazon Marketplace Recommended Tool

  • Amazon PPC: Guide On How To Use & Setup Your Campaign
  • Introduction to Amazon PPC
  • Why Advertising on Amazon?
  • How Amazon Advertising Works
  • Types of Amazon PPC Ad formats
  • Sponsored Product Ads
  • Sponsored Brand Ads
  • Product Display Ads
  • Enhanced Brand Content (EBC)
  • How much does it cost to Advertise on Amazon?
  • How Amazon Calculates Cost Per Click(CPC)
  • How are Amazon Ads Ranked
  • How to Control Your Amazon PPC Budget
  • How to Get Started with Amazon PPC?
  • How to Qualify As a Seller To Advertise Products
  • What Products Can be Advertised on Amazon
  • How to Setup Amazon Pay Per Click Campaigns?
  • Setup Automatic Campaigns
  • Setup Manual Campaigns
  • Types of Keyword Match Types
  • How to Optimize Amazon PPC Campaigns?
  • How to Know Amazon PPC Campaigns Are Working?
  • What Is ACoS?
  • What is a Good ACoS For Amazon PPC Campaigns?
  • How to Reduce Amazon ACoS?
  • Advertising Amazon Products on Facebook
  • Advantages of Advertising your Amazon Products on Facebook
  • Disadvantages of Advertising your Amazon Product on Facebook
  • Facebook Ads Strategy for Amazon Products
  • Post navigation
  • Related Post
  • Leave a Reply Cancel reply
  • Amazon SEO & PPC Tool – Try 7 Days Free Trial
  • Recent Posts
  • Amazon Marketplace Recommended Tool